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When Bold Business Moves Pay Off

Bold Business Moves

If you told President of NuLeaf Office Solutions, Kelly Cudworth, two years ago he would be accepting the Puget Sound Business Journal 40 Under 40 Award this year, he might have laughed in your face.

“I was deep in a re-branding process, taking the company in a completely new direction and hoping we would swim instead of sink,” Kelly explained. “At the same time, as predicted might happen, we lost a crucial government contract which made up a large portion of our revenue. So it was a hard time to say the least."

The thing about losing such an important piece of business; it forced Kelly to work harder to get into the private sector, which his new brand, NuLeaf Office Solutions, was prepared to take on. The whole reason for the re-brand in the first place was to appeal to a wider audience of commercial clients and diversify his revenue sources. When Kelly lost the government contract during that process, it validated his pulse on the future and his instinct to re-imagine the 40-year-old company.

Next month, Kelly will be inducted into the PSBJ 40 Under 40 hall of fame. The honor means more than ever, after a period of uncertainty and risk. May it stand as a reminder that bold decisions in business must be made at times, and so often the risk is worth the reward.

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